Men playing AFL

AFL Practice Match 2022: Collingwood v Hawthorn

Pies and Hawks Pre-Season Match

in Morwell

In three short weeks, we organised a post-pandemic practice match for the community, working closely with Latrobe City Council, the AFL, and the two respective teams. Held at the Morwell Recreation Reserve, the event saw many people in the hours leading up to the first bounce, attracting around 4,500 spectators to watch the Hawks and Pies battle it out.

The Latrobe City Council has fostered a longstanding relationship with the AFL, particularly through its association with the Latrobe Valley Authority in hosting such grassroots sporting events. These events serve as a platform for player engagement at local schools and leave a significant economic footprint on the surrounding businesses. Moreover, they offer fans a rare opportunity to watch their heroes in action, an experience they may not often get.

It was a lot of work, but thanks to the support of some fantastic suppliers and volunteer community groups, we were able to pull it all together and be at the helm of event delivery.

WHAT WE DID

+ Event Planning & Coordination
+ Risk/ OHS Management
+ Traffic Management
+ Permits & Licences
+ COVIDSafe Planning 
+ Stakeholder Engagement
+ Supplier Management 
+ Event Execution

THE STATS

4,500

Supporters cheering on

the Pies & Hawks

30+

Suppliers, Vendors & Groups

we worked with

1,000’s

Buckets of Hot Chips

sold 🍟

THE OUTCOME

EVENT PHOTOGRAPHY BY CHRISP PICTURES

Testimonial goes here…..

NAME

TITLE

COLLABORATORS

THE  DREAM TEAM BEHIND THIS SUCCESS

Event Fencing & Equipment

Coates Hire Morwell

Cleaning & Logistics

O&M Australia

First Aid

Victoria First Aid

Event Electrician

Iridium EC

Traffic Management

A Plus Traffic Management

broadcaster

Sports Cast Australia

Waste Management

Valley Sweep