Cyclists along Gippsland Plains Rail Trail in Cowwarr

Rail Trail Marketing Rebrand

Showcasing one of Gippsland’s hidden gems

An incredible Gippsland tourism asset, the Gippsland Plains Rail Trail, a volunteer-based management committee, worked closely with us to reinvigorate its marketing, including a marketing strategy, new website, brochure, promotional video, and social media overhaul.

To fund the project, we also sought grant opportunities, which we successfully obtained through the AGL Loy Yang B Community Grants Program in 2020 to deliver the promotional video and first print run of the brochures.

The outcome of our efforts is a rail trail with a vibrant digital presence. This includes an interactive and user-friendly website, a promotional video that beautifully encapsulates 63 km of Central Gippsland’s scenic landscape, a concise and informative brochure, and a significant increase in social media reach and engagement. The rail trail’s iconic steam train logo and branding colours unite all these elements together.

Until 2023, we continued to deliver their marketing through social media, press engagement, inbox management, and website updates to ensure that the Gippsland Plains Rail Trail maintains its status as one of Victoria’s premier walking, biking, and riding trails.

WHAT WE DID

+ Project Management
+ Graphic Design
+ Content Creation
+ Social Media Management
+ Supplier Management

THE STATS

63

Kilometres of Rail Trail

239.5%

Increase in Social Media

Reach from 2021

$10K

Grant Funds received to

deliver the Project

THE OUTCOME

Testimonial Here

HELEN HOPPNER

FORMER CHAIR PERSON

COLLABORATORS

THE  DREAM TEAM BEHIND THIS SUCCESS

Web developers

GippsTech

Rail trail map design

Studio Works